Our company has been increasingly aware that our customers are not only searching for standard traded products, but that original designs and products are requested.
We also aim to increase the satisfaction of our final customers, the consumers, by supplying products that are not only attractive from the pricing point of view but that are also special in design and have a better performance in daily use and can be easily distinguished – thus creating opportunities for our customers to protect their profit margins and stay out of the price wars related to standard imported products.

We have therefore started co-operation with European Design Houses in England, Italy, Germany and Switzerland and are launching between 15 to 20 of our own products every year – every design being selected carefully by a panel of customers and marketing representatives from different countries - .

After the designs have been chosen, our engineering departments in Germany and China work in cooperation with the manufacturers in order to ensure that the designs will be transformed into high quality products: drawings and detailed photos are exchanged on the Internet, regular visits of our senior engineers from Europe in Asia ensure a hands-on approach.